Think of it this way: your customer is walking into a room full of people. The room is bustling; everyone has their own agenda. How can you connect with your target customer? They need to recognize you even from afar. May it be the way you’re dressed or the way you speak, it has to be something that sets you apart from the crowd. Effective branding of your online business works the same way.
E-commerce branding is anything that helps your customers or target market instantly recognize your company. The more easily your target market recognizes your company and the services or products that you offer, the more likely this will translate to sales. Small and medium businesses do not need a lot of capital to get started on their branding. Here are some helpful tips to get any business started.
1. Create a logo.
A logo is most likely the first impression you give to your target customer. It has to be simple but relevant to the product or service that you offer. If you have a flair for graphic design then you can try to do it yourself. Otherwise, it is recommended to hire the services of a professional one as you’ll be using the logo in all your marketing collaterals. A tagline goes hand in hand with your business logo.
2. Think of a catchy tagline.
A tagline helps introduce your business in a succinct manner. Encapsulating what makes your business is in four or five words is a great way of branding your business online. It helps in customers’ recall which would help translate into sales, especially if a customer recalls it at point of purchase.
3. Build a trustworthy reputation.
Customers are more likely to buy from businesses that they trust instead of businesses that they don’t know anything about. Having an ‘About Us’ page can be a great opportunity to build a trustworthy reputation and introducing the team behind the company. Include pictures of the executive team along with a quick bio to introduce their skill sets and expertise. You can also include a testimonial page wherein previous clients or customers can write you recommendations about your products or services.
4. Unlock the power of social media.
Social media marketing is one of the most effective but also cost-effective ways to brand your business online. Regularly posting engaging content can help attract your target market and therefore give awareness to what products or services you offer. Social networking sites such as Facebook, Twitter, and Instagram have become the avenue to promote and influence consumers on what to buy. Strategically placed ads can also help you reach your target market. You can try to do all of this by yourself and try to place ads on a trial basis. However, there are social media marketing experts who can be hired so you can ensure that you are indeed optimizing your online presence.
This is just the tip of the iceberg on how to brand your business online. There are a lot more other strategies to increase your online presence such as blogging, word-of-mouth marketing, and optimizing the user’s experience. If all of these strategies are done in harmony, it is without a doubt that a small business can successfully build its online brand.
Need help in building your brand? Contact Scarlett Vespa now.